Consumer Decision-Making Patterns

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Address the following with reflection and integration of your reading of Chapter 8 which deals largely with attitudes and their impact and influence on consumer decisions:

  • Explain the 5 stages of the decision-making process and the degree to which consumers go through each of the 5-stages.
  • Support your explanation with an example of a recent purchase, walking through the process and steps you took.
  • In addition, discuss how a consumers attitude and his/her differences in commitment explain the why of his/her buying decision and yours.
  • Finally, as discussed in Chapter 8, examine the impact of the internet and social media on your buying decisions, providing detailed thought and examples.

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  • Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Centers APA Style (Links to an external site.) resource.
  • Must include a separate title page with the following:
    • Title of paper
    • Students name
    • Course name and number
    • Instructors name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
    • The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document any information used from sources in APA style as outlined in the Ashford Writing Centers Citing Within Your Paper guide (Links to an external site.).
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications.

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