Address the following with reflection and integration of your reading of Chapter 8 which deals largely with attitudes and their impact and influence on consumer decisions:
- Explain the 5 stages of the decision-making process and the degree to which consumers go through each of the 5-stages.
- Support your explanation with an example of a recent purchase, walking through the process and steps you took.
- In addition, discuss how a consumers attitude and his/her differences in commitment explain the why of his/her buying decision and yours.
- Finally, as discussed in Chapter 8, examine the impact of the internet and social media on your buying decisions, providing detailed thought and examples.
The Consumer Decision-Making Patterns paper
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- Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Centers APA Style (Links to an external site.) resource.
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