Digital Marketing Discussion

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1. Research and select two websites one you would consider possessing good on-site SEO and one not so good on-site SEO (in your opinion).  Discuss and justify your findings based on concepts in the book and other sources.  (You do not need to assess SEO not visible directly on the website).  Provide a link to each website and reference your textbook and any other sources used.  

2. What would be one good keyword phrase that you would target for each of the two websites you identified in 1) above?  Why would these be considered good keyword phrases?

3. For one of the two websites you identified in 1) above, what one example of off-site SEO can be helpful?  What content marketing consideration is being used on the website or that you would recommend for the website? 

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