After reading the required background material and finding
at least two other resources on your own, write a 5- to 7-
page paper discussing the topic:
Qualitative Research Methods and Data Collection
In your paper, you should answer the following questions
using your own evaluation and critical thinking.
1. Explain the purpose, features, advantages, disadvantages,
sample populations, and examples in business research of
TWO of the four qualitative research methods used in business
2. Explain TWO data collection techniques of your choice.
Examples of data collection techniques or source of evidence
are interviews, participant observation and fieldwork, direct
observations, using documents or archival records.
3. If you were to conduct research, which qualitative research
method and which data collection technique would you prefer
to use and why?
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