HCO is Massachusetts General Hospital in Boston.
The Importance of Marketable Objectives
This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following:
The key marketing objectives found in your chosen HCO’s strategic plan
Why the objectives fit the role of the health care organization
What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)
Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style
Must include a separate title page with the following:
Title of paper
Course name and number
Must use at least three scholarly sources in addition to the course text.
Must document all sources in APA style
Must include a separate references page that is formatted according to APA style
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