Create a full marketing strategy usingyour chosen company and product from Week 4. You may use a marketing strategy template, or you can create your own. Address the following in your marketing strategy:
- What health care access options are available to your target audience? How will that affect how you market to them?
- How do consumers share health information? What are the implications of those methods of communication? How can you use these different methods to market your product?
- How might government agencies or regulations impact your product? What does your target audience need to know about this and how will you communicate it to them?
- How might health care reform affect your product? How will it affect your target audience? How will this affect how you market to them?
- How are your audience’s options for health care changing? How does this affect how you will offer your product to them?
- How will you engage your target audience? How will you ensure relevancy to them? Why are these factors important for your marketing strategy?
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