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Case Study 1

Read zulily in Chapter 1 (pages 33-34). Answer questions, 1-9, 1-10, 1-11, 1-12, 1-13 and 1-14.

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Your case study should be a minimum of  three (3) pages in length, 1 spaces, 12 font, and a minimum of two sources cited outside of the book. Number each question according to the book with the question stated; yes, please state each question.

DUE: January 25, 2020. Late submissions are not allowable.


The grading of the write-up will be based on the quality of your responses to the questions. Quality is more important than quantity. Number each question according to the book with the question stated. Again, please state each question.

There are many ways in which you can answer the questions in the case. I am not looking for one perfect solution because it does not exist; instead, I look for the overall quality of your answers. I pay special attention to the quality of your arguments and that you followed directions.


Case analyses have to be submitted through the assignment tool in D2L as a Word document.

Please pay close attention to the question and allow yourself sufficient time to submit quality work.  If the question has multiple parts to it, be sure to answer all parts.

Microsoft Word will mark any spelling or grammar errors. There is no excuse to hand in a document with such errors. Word will also automatically correct some typos, but it will not always correct them in the right way, which at times makes for interesting reading.  I do take points off for writing that is unclear, too informal, or clearly too short.

The following outlines more specific grading criteria:

Grading Components

Percentage of the Score

Answered the questions?


Answered the questions coherently


Grammar, Punctuation, and Spelling Correct


Does the writing effectively assert claims and provide support?


Followed instructions?


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